List of Search Engine Optimization Risks to Avoid
There are several businesses that see a very hard time with regard to SEO. Misinformation given by other people will lead us to the way that does not give us any positive outcome. With the help of strong SEO tactics, you can get the desired result but it needs a continuous smart effort over a long period of time. Most of the firms are quite uncomfortable to use the strategy that they are not familiar with, but you must know that there are several plans that are not safe to use. In this blog, we will discuss the risks that need to be avoided to keep your marketing plan away from any unwanted issue.
Poor Doorway Pages
Doorway pages are easy and simple to make but an efficient SEO professional will never use them as Google does not like the site that uses such pages. Even they penalize the site as well. Google only recognizes such pages slide if they give unique, valuable and clear content to the visitor of the site. In other words, they must be as good as regular content present on the site.
Disallowing Neutral Backlinks
You want to have good backlinks to your site and not the bad ones. But what do you think about the neutral backlinks that are neither beneficial nor harmful for your site? Google know that sites do not have any control over such links and they cannot do anything about it so the search engine does not penalize them. In case you disallowed all the neutral backlinks to your site then there is a high chance that you will block the site that will improve your online ranking.
Deleting Entire Page
If you have stopped some service and if you have deleted the entire page from your site then you are not doing a smart thing. When you delete the page, the ranking for the keywords you got for it is completely gone. Instead of removing the page, keep it and leave a message for the customers. You can redirect the customers to the relevant page where those products are present that the customer is looking for.
Making Innumerable ‘Small’ SEO Changes
Occasionally, it is a very good idea to make changes to the content of your site. Even Google supports and favours such positive changes. But making regular changes with your content or look and feel of your site will never get unnoticed by Google or your customers. The portal that makes frequent changes seems suspicious to the search engine and it can be penalized.
To stay away from any such issue, you are advised to choose a reputed SEO service provider that will give you the result you are looking for.